The Bell is Glasgow’s quality source of news and local features. Since setting up in late 2024, we’ve grown a loyal audience of followers — with over 14,000 people now reading our journalism. Our readers are thoughtful, creative, and keenly interested in what’s going on in our city. They include some of the most influential people working in Glasgow, and our Monday briefing sets the tone of the city’s conversation for the week.
Advertising with The Bell is completely different to other local media. We don’t use irritating pop-ups that readers desperately scroll past. And we don’t put adverts alongside annoying clickbait. Instead, our uncluttered format gives you the chance to properly get your message across.
So how does it work? We guarantee everyone who sponsors us five things:
- High up on the briefing. Your slot will be one of the first things our readers see.
- A big picture. Give us your best photograph and we’ll include it — helping you to show and tell what makes your organisation so great
- Compelling text. We’ll work with you to craft a paragraph in our voice. This ensures it feels like an integrated part of the briefing, and drives up click-through to links.
- Straight to readers’ inboxes. While our stories can be read online, the vast majority (>90%) access them via e-mail, a more personal form of engagement.
- Positive brand association. We’ve grown our committed readership by consistently producing well-researched and balanced journalism. Sponsorship with us will elevate your brand in our readers’ minds.
Here’s an example:
World class performances come to Glasgow’s streets
This summer, the Merchant City Festival returns to the streets to celebrate the very best of Glasgow’s cultural scene. There’s an incredible range of work on show: from FLOCK, a participatory outdoor dance inspired by urban birds, to the inquisitive performance piece I am From Reykjavik.
As with any good celebration, you can’t forget about the food. The Place at the Table series gathers leading chefs, food writers, broadcasters and cultural figures to celebrate the city’s diverse food culture and invites you to take a front row seat.
As part of the Glasgow 2026 Festival, the event is expanding to new areas of the city and, with 150 events, is offering more than ever before. Get involved from 24th July to 2nd August – click below to find out how.
(You can see it in context here)
If you’d like to explore running a campaign, and want to understand what that means in terms of rates, timings, etc. then please e-mail grace@millmediaco.uk to start a conversation.